Home : Power of OOH : OOH's Strengths : Commuting Habits

Outdoor’s Growing Audience

More Canadians are commuting to work and have longer commutes. There are a number of factors contributing to the increased mobility trend including a larger workforce, an increase in the number of dual income households and the growing number of licensed drivers.

  • Urban Canadians spend an average of 65 minutes commuting to and from work. That’s the equivalent of 12 full days a year spent commuting based on a 260 day work year. *
  • 21% of urban Canadians say they are spending more time commuting than last year. *

  This is consistent with the Stats Can 2005 Survey which reported urban Canadians spend an average of 65 minutes commuting to and from work.    Stats Can reported that commute time has increased in urban markets from 54 minutes in 1992 to 65 minutes 2005, a 20% increase.

 

Distance Travelled to Work

•          Commute an average of 67 km. to and from work in past 7 days.

•          Males reported travelling greater distances ( 82 km.) compared to females (50 km.)

 

The typical urban Canadian drives nearly 130 km. over a 7 day period, with slightly over half traveling 75 km or more each week.  Urban Canadians travel the greatest distance commuting to and from work.

 

Average Urban Kilometres Travelled Pst. 7 Days for Specific Purposes

 

Commuting to/from work                                              67

Attending school/college/university                                 37

Out-of-home leisure activities                                        32

Other shopping                                                             21

Grocery shopping                                                         15

 

Commute Times Have Increased

 

On an average weekday, urban Canadians spend 65 minutes commuting to and

from work 21% of Canadians state they are spending more time commuting to and from work compared to last year.

 

% of Population Spending More Time Than Last Year Commuting

To And From Work By Mode Of Transportation

 

All Modes of Transport                                        21%

Car/truck                                                              21%

Public transit                                                          27%

Motorbike/bike                                                      26%

 

Cars and Trucks Are The Dominant Mode of Transport To Get To Work

 

73% of workers travel by car or truck on a regular basis to commute to work. The incidence of traveling by car or truck to work increases among those residents living in the suburban areas of a city.

 

                                    CMA                        Metro                        Suburb

 

Toronto ***                   70%                          53%                           89%

Montreal   ***                63%                          45%                           75%

Vancouver ***                 74%                          64%                           85%

 

 

 

 

 

*Source:  OMAC 2006 ‘Day in the Life’ study conducted by TNS Canadian Facts; over 2,500 interviews with individuals aged 12+ living in Canadian CMA markets. 

 

**Source: Stats Can 2005 Social Survey, a national sample of almost 20,000 individuals age 15+.

 

***Source: OMAC 2006 “Day In The Life” study; a sample of over 2,500 interviews with individuals aged 12+ living in Canadian CMA markets.

 
 
  OMAC © 2006 All Rights Reserved.