There is no seasonality to Outdoor!
|
|
|
100 |
106 |
105 |
100 |
|
|
|
|
|
|
Spring |
Summer |
Fall |
Winter |
Source: CBS (Mediacom) and University of Alberta Study
Outdoor advertising is effective in building high awareness levels for both new and established brands.
|
Indexed Mean Recall |
|
|
|
|
|
108 |
 |
|
|
100 |
 |
|
|
Short-Term Promo,
New Product Launch/Line Extension
|
Established Brand,
Sustaining Campaign
|
Source: CBS (Mediacom) and University of Alberta Study
Outdoor is effective in reaching consumers in large urban and smaller markets.
|
Indexed Mean Recall |
|
|
|
|
|
Markets < 1mm | 100 |
|
|
Markets 1mm+ | 101 |
|
Short-Term Promo,
New Product Launch/Line Extension
|
Established Brand,
Sustaining Campaign
|
Source: CBS (Mediacom) and University of Alberta Study
Outdoor is Effective in Reaching Men and Women
Awareness levels are not significantly different between men and women.
Ad awareness varies relative to use or involvement with a specific product/service.
Source: CBS (Mediacom) and University of Alberta Study
Transit Shelters and Posters Can Deliver Similar Impact!