All webinars are provided as a resource service by OMAC to advertisers and their agencies. They are available in English and French. Every registrant will receive a copy of the presentation.
These webinars are available at no charge for agencies, advertisers and OMAC members only. 


1 - Transit Out-of-Home: March 24, Noon – 1 PM EST
COMPLETED - Download the presentation

Consumers spend more than 50 percent of their time outside the home, and more than 5 hours per week travelling to and from work. This webinar is designed to provide participants with a comprehensive overview of how Transit can help to maximize the opportunities associated with a mobile and active consumer. It is appropriate for the seasoned professional who is looking for a refresher as well as those new to the industry.

Webinar Topics Include:
• Transit OOH products and networks
• Audience delivery, measurement and planning tools
• Case studies generating measurable results 


2 - Digital Out-of-Home: April 13, Noon - 1 PM, EST
COMPLETED - Download the presentation

The industry is embracing new technology and digital OOH products are changing the face of OOH advertising. This webinar will focus exclusively on digital OOH products and networks and the advancements in this category of Out-of-Home.
Participants will gain an understanding of the various digital formats, their advantages, learn about strategic uses of the medium and what is on the horizon for digital and mobile marketing.

Webinar Topics Include:
• Digital OOH products and networks
• Results of new Canadian research on awareness, perception and response to digital OOH
• Consumer interactivity and engagement 


3 - Place Based Out-of-Home Networks: October 5, Noon – 1 PM EST

Interested in building a brand relationship with a targeted consumer group? In this webinar dedicated to indoor OOH place based venues, participants will gain an understanding of the many networks, products and target audiences available, and how to leverage the opportunities for personalized communication and interactivity they offer.

Webinar Topics Include:
• Place based OOH products and networks
• Audience delivery, measurement and campaign planning tools
• Case studies highlighting product sampling, experiential marketing and measureable results

4 - Out-of-Home’s Value in a Media Mix: Date TBC

New research conducted by Angus Reid for OMAC measured the value and contribution of OOH advertising in a media mix. This webinar will highlight key findings from the research to help arm media executives with the knowledge to increase the ROI of their ad expenditures.