NEWAD is the key to a successful campaign focusing on the Young & Affluent crowd - a highly coveted segment of 18-34 year olds.

Because not all young people are alike, NEWAD thinks that the first step to a successful campaign strategy is to target a consumer segment called the Young & Affluent. These highly sought-after young people are at the origin of most new consumer trends.


Young & Affluent^TM

A hard-to-reach segment of the population that has a profound influence on consumer trends. It is composed mainly of adults aged between 18 and 34 years old who don’t have children, are single, lead an active lifestyle and have higher than average discretionary income.

There are approximately 4 million Young & Affluent people in Canada. Their average individual income exceeds $40K and they consume 52% more products and services than other Canadians in the same age group.

Thanks to research initiatives, NEWAD provides you with tools that allow a customized approach within a specialized medium. Campaigns can be built using different options such as location profiles, consumer profiles and even location characteristics. Depending on your choice of vehicle, NEWAD allows you to select your venues by market, city, and neighborhood, even street.


NEWAD Research Tools

NEWAD has invested close to 1.5 million dollars in research (and conducted 15,000 interviews) using rigorous methodologies in order to create TARGET^TM, a database that enables you to accurately choose the consumer profile that best suits your needs.

Furthermore, the results of each campaign are measured thanks to TRAFFIK^TM, a unique methodology developed by NEWAD and approved by COMB. TRAFFIK allows advertisers to calculate in terms of impressions, the visibility generated by a campaign.

By offering different communication platforms such as Indoor Advertising, Event Marketing and Nightlife Media, NEWAD lends an edge to your broad campaign, an uncluttered communication situation that strengthens both your visibility in the landscape and your influence over buying behaviors.


NETWORKS


RESTO & BARS

• With more than 11,250 faces in over 1,750 locations like restaurants, bars, pubs and nightclubs all over Canada, this network allows you to reach an urban and active crowd in the hottest properties. Consumers in NEWAD’s Restos & Bars network enjoy going out and socializing and are in tune with the latest trends. Opportunities to combine media with experiential marketing activities such as contests and sampling options in a relevant environment.

HEALTH & FITNESS CENTRES

• With more than 82% of the locations based within 30 min of the downtown cores of major Canadian cities – Health & Fitness centres offer an older, more affluent group of consumers with a personal income 80% higher than average. This network counts 2,900 faces in over 260 locations. Opportunities to combine media with sampling options in a relevant environment.
  

COLLEGES & UNIVERSITIES

• With a potential of almost 1.5 million students in NEWAD College & University networks, this group represents trendsetters and early adopters. Consumers in NEWAD’s Colleges & Universities network have access to high household income and are likely to make important purchase decision in the near future such as buying/leasing a vehicle. Opportunities to combine media with experiential marketing activities such as contests and sampling options in a relevant environment.
   
  
  

MINIBOARDS
	Stainless steel frame 13" x 17" Available in all NEWAD networks Located behind the bathroom stalls, above urinals, beside mirrors and above the hand dryers Strategically placed in captive environments

BACKLIT BOARDS
	2' x 3' backlit board Available in the Restos & Bars network and Health & Fitness Located in high traffic areas (restrooms, hallways, near water etc.) Create strong impact

eBoards
	15" or 19" LCD screen that combines both video and sounds to bring the message alive Available in the Restos & Bars network Creative platform easily adapted to this product Wide range of creative possibilities

SMS
	Incorporates an SMS code into the creative Available in the 3 NEWAD networks, and can be used with all of our products Perfect solution for contests, promotions Unique dialogue with your specific target Return on investment easily calculated NEWAD can collect and analyse precise data collected for your consumer base

LENTICULAR BOARDS
Stainless steel frame 13" x 17" Create the illusion of a changing creative when it is viewed from different angles Innovative advertising medium with a wide range of possibilities Available in all the NEWAD networks

ELECTROLUMINESCENT BOARDS

Stainless steel frame 13" x 17" The electroluminescent paper emits lighting that can be programmed to either illuminate certain parts of the ad or illuminate segments in sequence Innovative advertising medium with a wide range of creative possibilities Unique dialogue with your specific target Available in all the NEWAD networks

NEWAD’s event marketing division can develop and execute your events on a national, regional or local level (promotions, sponsorships, product launches, etc.). We organize an average of 200 events per year so as to offer a rich, emotive experience in perfectly controlled environments.

With a strong, national management across Canada and 15 years experience, NEWAD specializes in creating and executing event marketing programs as:

• Experimental Sampling
• Themed Promotions
• Special events production
• SMS / Contests Management
• PR / Stunts
• Product Demonstrations and more…

NIGHTLIFE MEDIA

Connected to the emerging cultural scene, NIGHTLIFE Media brings together several products that reach an influential community.

NIGHTLIFE Media reaches hundreds of thousands of the Young & Affluent each year through NIGHTLIFE Productions, the NIGHTLIFE.ca magazine, website and newsletter.

CONTACTS

Fore more information on NEWAD’s products, please visit www.newad.com or contact one of the following representatives:


Ontario

Paul Sedik
Regional General Manager, Indoor Advertising - Central Canada
pauls@newad.com
(416) 361-3393 #240


West of Canada

Jerrid Grimm
VP, Client Services & Regional Manager - Western Canada
jerridg@newad.com
(604) 646-1370 #237


Quebec

Jean-Philippe Leduc
Executive Vice-President, Client Services
jeanphilippel@newad.com
(514) 278-3222 #223

Joanne Leboeuf
General Manager, Indoor Advertising, Eastern Canada
joannel@newad.com
(514) 278-3222 #282