Newad is the key to a successful campaign focusing on the Young & Affluent crowd - a highly coveted market segment comprised of 18-to-34 year-olds.
Because not all young people are alike, Newad believes that the first step to a successful campaign strategy is to target these highly sought-after young people, who are at the origin of most new consumer trends.
By offering different communication platforms such as Indoor Advertising, Experiential Marketing, Publishing and Web, Newad gives your campaign an edge by providing uncluttered communication through a 360º solution that strengthens both your visibility and your influence.
Young & AffluentTM
The Young & Affluent crowd is a hard-to-reach segment that has a profound influence on consumer trends. It is mainly composed of 18-to-34 year-old adults who don’t have children, are single, lead an active lifestyle and have a higher-than-average discretionary income.
There are approximately 4 million Young & Affluent people in Canada. Their average individual income exceeds $40K and they consume 52% more products and services than other Canadians in the same age group.
Thanks to its own research initiatives, Newad provides you with tools that allow a customized approach within a specialized medium. Campaigns can be built using different options such as location profiles, consumer profiles and even location characteristics. Newad allows you to select your venues by market, city and even neighborhood.
Newad Research Tools
Newad has invested close to 2 million dollars in research and conducted over 15,000 interviews. Using rigorous methodologies, the company also created TARGETTM – a database that enables you to accurately choose the consumer profile that best suits your needs.
Furthermore, the results of each campaign are measured with TRAFFIKTM, a unique methodology developed by Newad and approved by COMB (Canadian Out-of-Home Measurement Bureau). TRAFFIK allows advertisers to calculate results in terms of impressions – the visibility generated by a campaign.
NETWORKS
RESTOBARS
With more than 12,100 faces in over 2,050 locations like restaurants, bars, pubs and nightclubs all over Canada, the RestoBars network allows you to reach an urban and active crowd in the hottest establishments. Consumers in Newad’s RestoBars network enjoy going out, socializing, and being in tune with the latest trends. Opportunity: combine media with experiential marketing activities such as contests and sampling options in a relevant environment.
SPORTS
With more than 82% of the locations based within 30 min of major Canadian cities’ downtown cores, Newad’s Sports network offers an older, more affluent group of consumers with a personal income 80% higher than average. This network counts 2,800 faces in over 275 locations. Opportunity: combine media with sampling options in a relevant environment.
CAMPUS
Newad’s Campus network delivers trendsetters and early adopters. Consumers in Newad’s Campus network have a high household income and are likely to make important purchase decisions in the near future, such as buying/leasing a vehicle. This network counts more than 4,000 advertising faces in 180 establishments. Opportunity: combine media with experiential marketing activities such as contests and sampling options in a relevant environment.
OUR PRODUCTS
CLASSICS |
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- Stainless steel frame 13" x 17".
- Available in all Newad networks.
- 100% gender specific (man/woman)
- Strategically placed: located behind bathroom stalls, above urinals, beside mirrors and above hand dryers.
- Wide range of creative possibilities (customized boards, dispenserss, audio, etc).
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POST CARDS |
- 4 3/8" x 6" cards, placed in a stainless steel card rack underneath a Classic.
- Available in all Newad networks.
- 100% gender specific (man/woman).
- Strategically placed: Located behind bathroom stalls, above urinals, beside mirrors and above hand dryers.
- Perfect for coupons, take-one pads, contests, databases, invitations, Web site promotion, etc.
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BACKLITS |
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- 2' x 3' backlit board.
- Available in the RestoBars and Sports networks.
- Strategically placed: Located in high traffic areas (restrooms, hallways, near water etc.)
- Create strong impact and captures people’s attention.
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BIG BACKLITS |
- 4' x 6’ backlit boards.
- Available in the Campus network.
- Strategically placed: Located in high traffic areas such as cafeterias, student services centers, entrances, hallways.
- Reach millions of students by increasing brand awareness and the quality of your message.
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DIGITAL |
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- 22" high-resolution LCD screen.
- Full stereo motion-activated video and sound.
- Available in the RestoBars network.
- Wide range of creative possibilities.
- Largest restaurant/bar digital network in Canada.
- Located in venues known for their premium reputation and trend-setting clientele.
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LENTICULARS |
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- Stainless steel 13" x 17" frame.
- Available in all Newad networks.
- 100% gender specific.
- Create the illusion of a changing creative when viewed from different angles.
- Possible effects include 3D, animation, flips, morphing and zooms.
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LUMINESCENTS |
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- 13" x 17" stainless steel frame.
- The electroluminescent paper emits light that can be programmed to either illuminate certain parts of the ad or illuminate segments in sequence.
- Available in all 3 Newad networks.
- 100% gender specific.
- Innovative advertising medium with a wide range of creative possibilities (motion-activated sound, customized boards, dispensers, etc.)
- Unique dialogue with your specific target.
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MEGA BANNERS |
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- 10’ x 7’ Mega Banners in the Campus network (hallways, cafeterias, student meeting rooms, etc.)
- 5’ x 7’ Mega Banners in the RestoBars network
- Create a significant impact and attract consumers’ attention
- Available in the RestoBars and Campus networks
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EXPERIENTIAL MARKETING
Newad’s experiential marketing division can develop and execute your events on a national, regional or local level (promotions, sponsorships, product launches, etc.). We organize an average of 200 events per year and offer a rich, emotive experience in perfectly controlled environments.
With 15 years of experience and strong management across Canada, Newad specializes in creating and executing event marketing programs such as:
PUBLISHING
Newad Publishing produces content for its clients such as editorials (articles, interviews, blogs, advertorials, etc.), microsites, webpages, mobile applications, videos and pictures. The division also manages and upkeeps social media platforms, stages contests and events, and offers advertising on NIGHTLIFE.CA.
NIGHTLIFE.CA is a magazine (40,000 copies/month), website (825,000 page views/month), newsletter (20,000 subscribers), mobile application, Facebook page and Twitter feed. Because of its understanding of Montreal’s emerging cultural scenes, NIGHTLIFE.CA reaches about 225,000 people a month, over 78% of which are 18-to-34 years old.
WEB
Newad OnLine supplies targeted ad placement on websites that already actively engage the Young & Affluent with relevant and up-to-date content. Our media network offers direct access to high-volume web properties that reach more than 6.7 million 18-to-34 year-old unique visitors every month.
Through our proven expertise with this sought-after demographic, we help our clients authentically connect and engage with 18-34 year-olds.
CONTACTS
Fore more information on Newad’s products, please visit www.newad.com or contact one of the following representatives:
Ontario
Lino Ricco
Vice-President & Regional General Manager - Central Canada
linor@newad.com
(416) 361-3393 #240
West of Canada
Jerrid Grimm
VP, Client Services & Regional Manager - Western Canada
jerridg@newad.com
(604) 646-1370 #237
Quebec
Jean-Philippe Leduc
Executive Vice-President, Client Relations & Business Development
jeanphilippel@newad.com
(514) 278-3222 #223
Joanne Leboeuf
General Manager, Indoor Advertising, Eastern Canada
joannel@newad.com
(514) 278-3222 #282