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Astral Out-of-Home

A World of Innovation

Astral Out-of-Home is one of Canada’s leading outdoor advertising companies.    With an unparalleled outdoor network, we offer customers close to 7,500 strategically placed advertising faces in Ontario and Quebec's key markets and at Montreal and Quebec airports.

HORIZONTAL POSTER

 

 The Horizontal Poster makes a huge impact when you want to reach a large number of consumers. With an average per-billboard circulation that is greater than the competing products in Quebec and Ontario*, Astral Out-of-Home Horizontal Posters guarantee a major impact at efficient rates.

*Source : COMB 2008




VERTICAL BOARD

The Vertical Board has definitely made a name for itself in the city. It will give your advertising campaign an authentic urban style, and by allowing you to create ads in dimensions inspired by those of magazines, this unique format will lend a touch of glamour and prestige to your advertising messages.  



SUPERBOARD

   The Superboard's spectacular dimensions and strategic locations guarantee brand impact, prestige and credibility. Astral Out-of-Home has the largest Superboard network in the Montreal market with over 100 faces located along high traffic arteries and highways. In Toronto, Superboards dominate the landscape of the city's busiest arteries, such as the Gardiner Expressway.  



TORONTO MURALS 

Astral Out-of-Home offers a number of Murals in the heart of downtown Toronto, in the city’s trendiest areas and in the very popular fashion district. This spectacular format lends prestige and credibility to your brand. In addition, these Murals are perfect for daring concepts that are sure to attract the attention of your target clientele.  



MONTREAL ARTISTIC MURAL

Take advantage of great visibility and show off your creativity by using one of our three artistic murals, now available on a yearly basis!  These prestigious sites, seen daily by thousands of people driving the downtown of Montreal, will set you apart from traditional OOH advertising.

These strategically located sites, offering large format artistic murals paired with a regular poster allow for creativity and unique presence like no other in the city!Advertise your brand with Art!




BACKLIT

Backlit billboards lend prestige and glamour to your brand, making them ideal for building brand image.  In Toronto, our Backlit signs are ideally located to be noticed by motorists and pedestrians alike.

Prominently located on the Ontario Place site, these structures are seen by thousands of motorists in Lakeshore Boulevard traffic, morning and evening, as well as by the 1 million people who visit this park each year.

 


STREET FURNITURE - TRANSIT SHELTER

   Astral Out-of-Home Transit Shelters network targets Torontonians right where the action is, where they work, play and shop. Not only is the brand-boosting urban environment clean and attractive, our faces are backlit for maximum impact. They remain unobstructed with full-time visibility for drivers and pedestrians on high-traffic streets and in busy areas of the city. Transit Shelters are the best media for creating an influence where and when it counts. Toronto: the largest concentration of consumers in the country!

Coverage: Toronto, York, East York, North York, Etobicoke and Scarborough.

Market share: 70% of all the Transit Shelters - Toronto CMA.




MONTREAL STREET COLUMN

  With more than 700 advertising faces in the heart of downtown Montreal, the Street Column is ideally suited to reach an urban and mobile clientele where they live, work, shop and play. Street Columns are backlit and located at the city’s busiest intersections that have high car and pedestrian traffic day and night.  



TORONTO INFO TOGO COLUMN

Astral Out-of-Home is proud to have developed a network of InfoToGo Street Columns in Toronto. With its distinctly modern and Torontonian look, this new product does not go unnoticed.  Just as in Montreal, the Column has two advertising faces, a city’s map, a neighbourhood map dispensers and a telephone linked to an automated public information service.



MONTREAL MEGACOLUMN

With a design that says "modern elegance", the spectacular MegaColumns are exclusive to the very select downtown Montreal market. They can be found within the boundaries of Berri, Guy, Sherbrooke and René-Lévesque's streets. In Montreal, the network consists of 24 MegaColumns, for a total of 48 advertising faces. With advertising faces that are backlit 24 hours a day, MegaColumns grab the attention of drivers and pedestrians alike, day and night.



TORONTO MEGACOLUMN

The Toronto MegaColumns design was inspired by the architecture of City Hall to ensure a perfect fit for Toronto's urban landscape. Each is equipped with neighbourhood map dispensers and a telephone linked to an automated public information service. The five Toronto MegaColumns offer a total of 10 advertising spaces.



TRANSPORTATION

MONTREAL AIRPORT

The thousands of consumers who pass through the Montreal Airport each day represent an excellent demographic. Thanks to our extensive network of indoor and outdoor signs, almost 16 million passengers, accompanying family and friends and airport employees are exposed to Astral Out-of-Home products each year.

In addition, our airport advertising expertise, coupled with our outstanding creativity, enables us to offer advertisers exclusive, high-impact and prestigious advertising packages of remarkably high quality for your brand.




QUEBEC AIRPORT

Jean-Lesage Airport serves not only the greater Quebec City area, but also a region of approximately 2 million people that extends well beyond the city’s limits. It is the aviation hub for central and eastern Quebec, a strategic link with the north-eastern United States and an air travel crossroads for vacationers heading to Europe and sunshine destinations.

Since 2002, Jean-Lesage Airport has experienced an overall growth of 44% and a growth in domestic flights of 64%.

 

BIXI

BIXI is Montréal's new public self-serve bike-sharing system. With 300 docking stations in six city districts, this innovative program will make nearly 3000 bicycles available to Montrealers for short trips between April and mid-November.

Astral Out-of-Home is proud to partner with BIXI to create this new green and sustainable urban advertising network. BIXI offers advertisers 200 advertising faces in the heart of the city, with more than 75% located in downtown Montréal.



DIGITAL

DIGITAL NETWORK

With Digital Network, you can display several messages on one site and adapt them according to time of day. React faster, modify when you want and really take advantage of the digital revolution. With LED (light-emitting diode) digital technology, you’re guaranteed the brightest colours and the best resolution ever. 
Exceptional in size (14’ x 48’), Montreal has ten great locations on key highways and Toronto has its two prime locations on the Gardner Expressway. In Vancouver there are nine (10’ x 34’) Digital boards strategically located on major arteries and near the busiest bridges.

The future of outdoor is bright!
 



AERO TV

 With more than 6 million captive travelers in Montreal and more than 400 000 in Quebec, AeroTV allows you to target a premium audience. With screens in the departure lounges, the network is composed of 84 flat screen televisions located in waiting areas the Montreal Airport and 8 televisions at Quebec Airport.

Programming, with a clear focus on entertainment and relaxation, features news, sports, fashion, comedy, films, culture, weather updates and much, much more.

 



 PASSEPORTMEDIA

  Reinforce your brand image with the PasseportMedia electronic network. These screens are available at the Montreal and Québec Airport`s and are located exclusively in their highest traffic areas including public and customs areas, domestic, international and transborder jetties.

Capture the attention and leverage the long waits experienced by travellers and their escorts in strategic areas of the Airports!



G.I.S. 2.0 - GEOTARGETING INTELLIGENCE SYSTEM

Geotargeting Exclusive Solution is a powerful planning tool that allows you to concentrate advertising faces exactly where your target customers are found.

By combining socio-demographic data with the habits of the target group, it builds a consumer profile that is accurate to the postal code level.  It then maps the data for precision market targeting.

To learn more about GIS 2.0

 



CONTACTS
 
For more information on Astral Out-of-Home's products please visit www.astraloutofhome.com or contact one of the following:

ONTARIO
Val Meyer
Vice-President, Sales
vmeyer@astral.com
(416) 924-6664 #224

QUEBEC
Andre Allard
Vice-President, Sales & Marketing
aallard@astral.com
(514) 529-6664 #3293
 
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