Who we are

METROMEDIA PLUS is a media representation firm that has developed a solid expertise in transit advertising over the years.

Working in the heart of five major networks, METROMEDIA PLUS offers unique poster products that allow you to reach city dwellers where they are: riding public transport!

Choose a real mass medium
More than one million public transport users are exposed to transit advertising every day, making transit posters an effective and very affordable mass medium.

Target your audience
Transit advertising addresses a large audience that includes groups in varying socio-demographic segments. You can target those groups through poster products located in public transportation vehicles or in transit locations they use.

Dare to surprise
Transit advertising environments and supports are very flexible. As a result, advertisers can take advantage of incomparable creative freedom in the execution of their campaigns and dare to be different to set themselves apart from the crowd by choosing a non-traditional approach.

Follow consumers as they shop
Because it allows you to reach a large audience while effectively targeting selected groups that were determined through a study of their daily travel patterns, transit advertising stands as one of the best advertising vehicles to reach today’s consumers.

If there is a single attribute that stands out and differentiates METROMEDIA PLUS it has to be movement!

In fact, only METROMEDIA PLUS allows you to accompany consumers in their daily travel. A captive urban clientele, public transport users who get around large urban centres have no choice but to be exposed to METROMEDIA PLUS poster advertising.


Exterior bus advertising
The mobile message 

• Increases advertising recall
• Reaches active consumers on the move
• Generates high levels of reach, frequency, and market penetration
• Reaches target groups in a familiar environment
• Delivers urban and extended geographic coverage
• Reaches pedestrians and motorists and their passengers on their way to work, school, shopping, etc.
• Displays advertising messages at eye level

Bus King Headliners*
(No Photo)


Interior bus advertising
The message inside

Reaches a clientele that rides city buses, on average, 25 minutes, 9 times a week


Products

Interior bus posters*

Ceiling stickers*
(No Photo)


Bus wraps
Add lustre to your advertising messages. 

• Allows unlimited creativity
• Delivers guaranteed impact on urban clients
• Guarantees high visibility and reach
• Reaches a captive client base
• Allows the targeting of specific routes and geographic areas
• Affords great proximity to sales and service outlets

Products

Side murals*

Rear murals*

Superbus*

Subway advertising
Gets advertising messages moving on the inside track 

• Exposes advertising messages to over one million potential consumers
• Reaches a clientele that travels, on average, 20 minutes, 24 times a month
• Benefits from an average in-station wait of 9 minutes
• Provides access to Montréal’s underground city
• Affords great proximity to sales and service outlets
• Guarantees excellent reach and frequency
• Delivers an exclusive, captive clientele
• Affords the opportunity to dominate selected stations
• Affords the opportunity of targeting passengers according to their profile

Products 

Super vertical subway posters*

Maxi murals*




Subway platform posters*




Station backlites*




Interactive backlites (pictures to come in august)


Subway car posters*




Subway station kings*



Subway station wraps*

Subway train wraps*

Vinyl Wrapping*



Promotions* (No Photo)
Sampling* (No Photo)

Dominance strategies*



Subway station and train wrap advertising
Gives advertising messages a new face

• Affords unlimited creative opportunities
• Stands out of the ordinary, is original and striking
• Delivers a captive and dynamic clientele
• Adds lustre to promotions: ideal for advertising launches, sampling, information booths
• Delivers excellent reach levels
• Affords great proximity to consumers

 
Commuter train advertising
Gets your message on track 

• Reaches more than one million passengers every month
• Delivers a captive clientele
• Delivers high reach and frequency
• Targets suburbanites and homeowners effectively: higher income, education, and purchasing power
• Benefits from an expanding network
• Allows for more in-depth and informative advertising messages      

Products

Subway car posters*

Promotions* (No Photo) 
Sampling * (No Photo)

Central Station advertising
Centralizes your advertising messages. 

• Reaches more than one million visitors every month
• Targets the core of Montréal’s underground city
• Effectively targets downtown business executives and professionals
• Affords opportunities for creativity, dominance, vinyl wrapping, and promotional activities

Products

Maxi murals*

Trumpet banners*


Station backlights*



Vinyl Wrapping*


Promotions* (No Photo) 
Sampling * (No Photo)


Métrovision
Electronic messaging with zip and no zap 

• Adds life to advertising messages
• Represents a new and dynamic electronic display medium
• Informs and entertains
• Reaches an interested, captive clientele
• Accommodates content that is adapted to an urban subway clientele on the move

Products

Advertising messages*



Sponsorship bulletins* (No photo)
Promotions* (No photo)


CONTACT

For more information on Métromédia Plus products please visit www.metromediaplus.com.