Certificate - Out-of-Home

 

Dove Firming

 

To launch and differentiate Dove Firming, Unilever customized its OOH formats in Vancouver, Toronto and Montreal.   In Toronto, that meant executing a brand new advertising unit and new-found space on the Toronto Transit Commission.

 

High traffic and high visibility locations were crucial, as were walls to accommodate the advertising vinyls used.

 

Following launch, share was up 67% and ad awareness was recorded at 86%.

 

Title:                     Dove Firming

 

Advertiser:          Unilever Canada, Toronto

 

Media carrier:     CBS Outdoor

Source:  Media Innovation Awards, Marketing Magazine