|
|
August 24, 2010
Interactive Mapping Tool Provides Media Planners With Latest OOH Data
The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the capability to create printable, customized OOH market coverage maps.
|
|
July 28, 2010
OMAC OOH 101 Toronto Course - Registration Reminder
The 2010 OMAC OOH 101 Toronto course will be held on Tuesday September 21, 2010 from 8:30 AM to 12:00 PM EST at the OMAC office, 111 Peter Street, Suite 500.
Follow the link for more information.
|
|
June 7, 2010
New Web Resource Celebrates International Award Winning OOH Ads
OMAC has announced the launch of a new web based resource that aggregates OOH award winning campaigns from around the world. The 2009 creative collection has been selected from award shows across 15 countries including Australia, UK, Germany and Korea and can be viewed at www.omaccanada.ca/en/bestcreative.
|
|
May 5, 2010
Canada Three Times a Winner at OBIE Awards.
Yesterday the Outdoor Advertising Association of America (OAAA) announced the winners of the 2010 OBIE Awards. Three Canadian firms were among the winners. The OBIE is outdoor advertising’s greatest honour and rightly so. It recognizes excellence in the medium some call the most difficult to create for.
|
|
March 30, 2010
Digital OOH Advertising Displays Engage Consumers and Drive Action
A new digital out-of-home survey conducted by TNS Canadian Facts provides compelling insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.
|
|
February 26, 2010
OOH Advertising Delivers High Return On Investment
At a presentation today to advertising executives, BrandScience, a marketing and business effectiveness consultancy, revealed the results of a quantitative analysis that demonstrate the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.
|
|
February 1, 2010
EVENT: Media ROI Insights
Media ROI Insights
|
|
February 1, 2010
EVENT: Media ROI Insights
Media ROI Insights
|
|
November 24, 2009
Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax
Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax
|
|
October 28, 2009
New Toronto sign by-law an assault on small businesses, advertisers and City finances
New Toronto sign by-law an assault on small businesses, advertisers and City finances
|
|
|