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February 26, 2010
OOH Advertising Delivers High Return On Investment
At a presentation today to advertising executives, BrandScience, a marketing and business effectiveness consultancy, revealed the results of a quantitative analysis that demonstrate the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.
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February 1, 2010
EVENT: Media ROI Insights
Media ROI Insights
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February 1, 2010
EVENT: Media ROI Insights
Media ROI Insights
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November 24, 2009
Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax
Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax
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October 28, 2009
New Toronto sign by-law an assault on small businesses, advertisers and City finances
New Toronto sign by-law an assault on small businesses, advertisers and City finances
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September 22, 2009
New Research Identifies Opportunities to Influence Principal Grocery Shoppers on the Path to Purchase
New Research Identifies Opportunities to Influence Principal Grocery Shoppers on the Path to Purchase
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August 6, 2009
Limited Space Left for Toronto OMAC OOH 101 Course!
Limited Space Left for Toronto OMAC OOH 101 Course!
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May 21, 2009
Proposed billboard tax will have devastating impact on Toronto outdoor advertising industry
Proposed billboard tax will have devastating impact on Toronto outdoor advertising industry
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May 20, 2009
National Advertising Awards Announces OOH Category Winners
National Advertising Awards Announces OOH Category Winners
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May 15, 2009
Prix Média
Prix Média
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