**The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.

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Governed by the P.E.I. Elections Expenses Act, section 17

• No registered party or registered candidate and no person, corporation or trade union acting with its, his or her knowledge and consent shall, except during the election period, advertise for the purpose of directly promoting the election of a registered candidate or opposing any other registered party or candidate.
• Election Period is the time between the issue of the writ of election and the day preceding ordinary polling day.
  Does not apply to:
  • Announcing the location of the headquarters of a party or candidate
  • Advertising for volunteer campaign workers
  • Announcing services for electors by parties or candidates respecting enumeration and voter registration of electors
  • Announcing services for electors on polling day
  • Any other matter respecting administrative functions of the party or candidate,
• Rates
  • No one may charge a registered party, registered candidate, or any person acting with its, his or her knowledge and consent, a rate for advertising in the election period, that exceeds the lowest rate charged by the person or corporation for an equal amount of equivalent time on the same facilities made available to any other person in that period;

For the complete P.E.I. Election Expenses Act, visit:

http://www.gov.pe.ca/law/statutes/pdf/e-02_01.pdf

Amendments current as of May 1996
Date of OMAC Update: November 2009