**The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.

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Governed by Newfoundland and Labrador Elections Act, section 226

A registered party or candidate, and a person, corporation or trade union acting with its or his or her knowledge and consent shall not, after the issue of a writ for an election and before the day immediately following the polling day, except during the period of 21 days immediately preceding the day before polling day,

• Advertise on the facilities of a broadcasting undertaking; or
• Procure for publication, publish or consent to the publication of, except during that period, an advertisement in a newspaper, magazine or other periodical publication,
  for the purpose of promoting or opposing a political party or the election of a candidate.
• This does not apply to:
  • to advertising of public meetings in districts;
  • to advertising through the use of outdoor advertising facilities;
  • to announcing political parties' headquarters locations;
  • to announcing services for electors by political parties respecting enumeration and revision of lists of electors; or
  • to another matter respecting administrative functions of political parties,
• Rates for advertising
  A person, corporation or trade union shall not :
  • charge a registered party or candidate, or a person acting with its or his or her knowledge and consent, a rate for broadcasting time or printed space in the period beginning on the 21st day before the day immediately before polling day at an election and ending on the day before polling day, that exceeds the lowest rate charged by him or her or it for an equal amount of equivalent time on the same facilities made available to another person in that period; or
• The rates charged a registered party or candidate for advertising time or space during that same period shall be the same as the rate charged for an equal amount of equivalent broadcasting time or an equal amount of equivalent advertising space outside that period.
• Advertising rates shall be the same for all registered parties or candidates during the period referred to above.

For the complete Elections Act, visit :

http://www.elections.gov.nl.ca/elections/legislation.asp


Amendments current as of 1992
Date of OMAC update: November 2009