**The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.
Download the PDF
Governed by Elections BC, Elections Act
Definition of election advertising
- Election advertising is the transmission, by any means, of an advertising message to the public that:
- Is transmitted during the period that begins 60 days before a campaign period and ends at the close of general voting for the election
- Promotes or opposes, directly or indirectly, a registered political party or the election of a candidate. This includes taking a position on an issue with which a candidate or registered political party is associated.
- Election advertising includes signs, posters, leaflets, billboards, brochures, and advertisements in newspapers, magazines, newsletters, and on television, radio and the internet.
- Election advertising must not be sponsored, or published, broadcast or transmitted to the public unless it:
- Identifies the name of the sponsor, jurisdiction, riding, election date
- In the case of a candidate, identifies the name of their financial agent or the financial agent of their registered political party
- In the case of a numbered corporation or unincorporated organization, identifies the name of the organization and the name of a principal officer
- States that it was authorized by the identified sponsor or financial agent
- Gives a British Columbia telephone number or mailing address where the sponsor or financial agent can be contacted
- In the case of a third party advertiser, indicates that they are registered under the Election Act
- Spedific to BC Transit and TransLink vehicles and property, election advertising is now accepted
- Election Advertising Rates
- Registered political parties, registered constituency associations and candidates must be charged equivalent rates for equivalent election advertising.
- Specifically, an individual or organization cannot charge these clients more for election advertising than the lowest rate it charged for equivalent advertising in the same medium during the same campaign period.
- This restriction applies to election advertising sponsored by registered political parties, registered constituency associations and candidates. Third party advertising sponsors may be charged any rate for election advertising.
- Election advertising on General Voting Day
- On General Voting Day, election advertising must not be published, transmitted or broadcast in an electoral district until the close of all voting stations in the electoral district. Voting stations close at 8 p.m. (Pacific time), unless the District Electoral Officer extends the time for voting.
For detailed information, visit:
http://www.elections.bc.ca/docs/guidebooks/870.pdf
Amendments current as of September 2004
Date of OMAC update: November 2009
MUNICIPAL ELECTION GUIDELINES :
VANCOUVER