**The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.

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Governed by the Regie des Alcools Du Quebec

• No person may advertise alcoholic beverages where the advertising:
  • Is directed at a person of minor age or induces a person of minor age to consume alcoholic beverages;
  • Directly or indirectly portrays consumption of alcoholic beverages;
  • As an element that enhances the importance, social prestige or success of a person;
  • As a means of improving athletic performance;
  • As an essential element in a person's participation in activities;
  • As an aid in surmounting personal problems;
  • Associates the consumption of alcoholic beverages with the driving of a motorized vehicle;
  • Induces a person to consume alcoholic beverages in an irresponsible manner.
• Alcoholic beverages may be advertised where the advertising:
  • Is intended to promote abstinence or moderation in the consumption of alcoholic beverages or to provide information on the effects of irresponsible consumption of alcoholic beverages.
  • Public signs, posters and commercial advertising must be in French
• Exceptions:
  • On public signs, posters and in commercial advertising, the following may appear exclusively in a language other than French:
    • The firm name of a firm established exclusively outside Quebec.
    • A name of origin or a place name designating a place situated outside Quebec.
    • A recognized trademark within the meaning of the Trade Marks Act, unless a French version has been registered.
    • A cultural or educational product or activity, or a news medium may be promoted exclusively in a language other than French, provided that the content of the product, event or news medium is held, published or broadcast in that language.

For detailed information, visit:
http://www2.publicationsduquebec.gouv.qc.ca/dynamicSearch/telecharge.php?type=3&file=/P_9_1/P9_1R7_1_A.htm&PHPSESSID=f30caa59f718df7ab33604c1859b8500
 
Charter of the French Language:
http://www.olf.gouv.qc.ca/english/charter/title1chapter7.html  (Title III, 55)
http://www.oqlf.gouv.qc.ca/english/regulations/reg_signs.html


Advertising to Children under 13:
http://www2.publicationsduquebec.gouv.qc.ca/dynamicSearch/telecharge.php?type=3&file=/P_40_1/P40_1R1_A.HTM

Amendment current as of April 2009
Date of OMAC update: September 2009